Since our launch in 2010, LakeForkTexas.com has become the #1 online destination for Lake Fork visitors, weekenders and residents. In 2015 LakeForkTexas.com experienced another record-breaking year with over 141,000 unique visitors and 941,000 page views, up over 14% from 2014. LakeForkTexas.com has received over 3.4 million page views from 453,000 unique visitors since the launch in 2010.
Heavy Rainfall Generated Record Traffic
When the rainfall began in the spring of 2015 visitors and residents turned to LakeForkTexas.com to monitor the water levels and weather reports. The heavy rainfall generated a single day traffic record to LakeForkTexas.com on March 9, 2015 with over 3,200 user sessions. It is no surprise that the lake water level page became the fastest growing page in 2015 with a 167% traffic increase over 2014.
More Real Estate Searchers = More Inquiries
The real estate section of LakeForkTexas.com also experienced significant growth in 2015 as potential real estate buyers turned to LakeForkTexas.com for real estate information. Visitors to the real estate section of the site increased over 71% from 2014 to 2015. LakeForkTexas.com also generated over 800 email inquiries for real estate and vacation rental listings in 2015.
Now Users Visiting Site Directly
As LakeForkTexas.com continues to gain popularity more users are simply skipping Google search and visiting LakeForkTexas.com directly. The number of direct acquisitions of users increased 51% from 2014 to 2015. This is a great indication that users realize they can come directly to LakeForkTexas.com for all the lake information they need.
Nearly 2 of 3 Visitors on Mobile Devices
When we launched the site in 2010 less than 1% of the visitors originated on mobile devices. With proliferation of smartphones and tablets the traffic has changed dramatically in the past few years. In 2015 smartphone traffic was up 76% over 2014 with smartphones and tablets now accounting for 60% of the traffic to LakeForkTexas.com.
Ongoing Innovation
We are constantly innovating and investing in the technology platform for LakeForkTexas.com. In 2015 we launched a new, mobile-friendly version of our Lake Fork Weekender email newsletter that reaches over 4,700 fans. We also implemented NOAA weather alerts that are posted to LakeForkTexas.com as well as the Lake Fork twitter feed.
Business Owners – Don’t Miss Out!
As always, LakeForkTexas.com presents an incredible opportunity for lake area businesses generate visibility among local residents, weekenders and lake visitors starting at just $25/mo. We expect to reach over 400,000 unique visitors in 2015 so don’t miss out! More advertising information can be found at LakeForkTexas.com/advertising.
Photo courtesy of Louis Gated contributed to our photos section of LakeForkTexas.com.